08 Jan Why Every Restaurant Should Have a Customer Loyalty Program According to Harbortouch
ALLENTOWN, PA, UNITED STATES, January 7, 2020 /EINPresswire.com/ — “Sometimes you want to go where everybody knows your name and they’re always glad you came.” The theme song to the hit TV show Cheers sums up how many diners, including the staff at Harbortouch, feel about favorite eateries. When you consider the probability of selling to an existing customer is much greater* than the probability of selling to a new one, it makes even more sense to emphasize customer retention in your business strategy. A customer loyalty program is one way to go about it.
Benefits of restaurant loyalty programs
Repeat clientele isn’t the only benefit you’ll reap from incorporating a loyalty rewards program. You can also increase profits significantly. Check out this report and calculator by loyalty program vendor Fivestars* for an estimate of how much a loyalty program could boost your bottom line.
You can also use a loyalty program as a platform through which to survey members. You could ask questions about the menu, for example, or see if they are likely to recommend your business to a friend or family member. This information can be extremely valuable in improving your offerings and operations, resulting in happier customers and more long-term success.
Shopping for a loyalty program
If you’re ready to set up a loyalty program, check with your POS vendor* to see what they have to offer. Programs with multiple options and intuitive opt-in methods (like email and phone number) are best.
For instance, try to find a program that offers points-based rewards as well as special promotions and coupons. Ensure the sign-up process is quick and painless. When speaking with your vendor, ask what analytics tools are available as well. Your loyalty program can be a fantastic way to glean insight into customer’s preferences and behaviors. This is a great basis for future sales and marketing strategies.
Harbortouch is a leading business technology company and pioneer of the POS-as-a-Service business model, having served over 300,000 merchants in 18 years in business and currently processing more than $17 billion annually. The company offers a revolutionary free equipment program that delivers best-in-class POS systems with no up-front costs, including state-of-the-art hardware, premium software, custom programming, professional installation, onsite training and 24/7 support. A six-time Inc. 500/5000 honoree and recipient of numerous industry awards, Harbortouch has been widely recognized for its innovative and disruptive POS and payment solutions. For additional information, visit www.iharbortouch.com.