eTouchMenu Announces Strategic Partnership with Shift4 Payments Elite POS

elite pos

eTouchMenu Announces Strategic Partnership with Shift4 Payments Elite POS

Customers to Greatly Benefit From the Highest Level of the Combined Companies’ Technology, Service and Security

eTouchMenu™, a wholly owned subsidiary of House Advantage, LLC, has announced a new partnership with Shift4 Payments elite POS, the leader in secure payment processing and merchant services, as their strategic provider of secure payment processing solutions for its restaurant, airport, hotel, retail stores, family entertainment operations and casino customers, worldwide. Shift4’s comprehensive payment processing solutions will complement and enhance eTouchMenu focus on improving the guest experience and measurable ROI.

Shift4’s complete payment solution is fully integrated and provides eTouchMenu users with everything they need to process payments and operate their property securely and efficiently. This includes a secure payment gateway, point-to-point encrypted EMV devices, merchant services and more. This all-in-one solution combines each piece of the payment process into a single, all-inclusive program for a superior payment experience for staff and guests alike.

“eTouchMenu provides more agnostic options for brands to select the right combination of equipment, integrations and payment flexibility than any other digital menu technology company in the market,” said Jon C. Wolfe, Chief Executive Officer of eTouchMenu and House Advantage. “Shift4 Payments fits in with the eTouchMenu brand and culture and melds perfectly with our product philosophy of extending the value of existing system investments through new, innovative and fully integrated solutions such as Shift4’s complete payment solution.”

“Our suite of payment security technologies and merchant services are a perfect complement to the features and benefits that eTouchMenu users receive,” said Jared Isaacman, CEO of Shift4 Payments. “Hospitality businesses can now have the industry’s top EMV, tokenization and point-to-point encryption solutions to protect against the damaging effects of a data breach.”

About eTouchMenu™:
eTouchMenu is your “always-on” digital menu and payment partner for excellence in implementing, managing, and optimizing payment and guest ordering solutions. The industries only agnostic provider with a comprehensive suite of digital menu solutions delivers the guest experience, service speed and EMV pay at table compliance that Aloha customers require. eTouchMenu provides certified integrations with most POS providers, multiple loyalty, payment processors and PMS solutions. The eTouchMenu tablet and kiosk solutions are transforming traditional restaurant menus into immersive digital experiences with high levels of ROI.

About House Advantage, LLC:
House Advantage loyalty marketing technologies, reinforced by strategic expertise and deep industry experience, empower the world’s most successful entertainment brands to seamlessly integrate powerful new marketing strategies and tools. Brands using House Advantage, increase customer engagement, generate vital business intelligence, and boost per-customer share-of-wallet with seamless integration and total support for their existing systems. House Advantage is headquartered in Las Vegas, NV, with offices in Macau SAR, and Memphis, TN.

About Shift4 Payments:
Shift4 Payments is the leader in secure payment processing solutions, powering the top point-of-sale and software providers across numerous verticals, including Food & Beverage, Hospitality, Lodging, Gaming, Retail, and e-Commerce. This includes the company’s Harbortouch, Restaurant Manager, POSitouch, and Future POS brands, as well as over 300 additional software integrations in virtually every industry. With eight offices across the U.S. and Europe, 7,000 sales partners, and three state-of-the-art data centers, the company securely processes over 1 billion transactions annually for nearly 200,000 businesses, representing over $100 billion in payments each year.

About Harbortouch

Harbortouch is a leading business technology company and pioneer of the POS-as-a-Service business model, having served over 300,000 merchants in 18 years in business and currently processing more than $17 billion annually. The company offers a revolutionary free equipment program that delivers best-in-class POS systems with no up-front costs, including state-of-the-art hardware, premium software, custom programming, professional installation, onsite training and 24/7 support. A six-time Inc. 500/5000 honoree and recipient of numerous industry awards, Harbortouch has been widely recognized for its innovative and disruptive POS and payment solutions. For additional information, visit

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